SEO is indeed the key to succeed in the digital era.The major way to generate traffic is SEO for sure. Before one starts to use, one must know about various mistakes that one should avoid so that you can confidently step into the SEO world.Let's get to know 10 major SEO mistakes and list them out.
1. Not picking up the right keyword
While picking up the right keyword and we end up choosing one word and generic keywords which will not aid in obtaining good traffic to one's website. So, in such cases, it is advisable to use long-tail keywords which are very specific to your product service or location.
2. Too much of keyword
Quality always wins over quantity. The same rule applies to keywords. Stuffing too many keywords will never be of help, to rank your website. So it's always advisable to use industry-specific keywords. Understand your potential customers and use those keywords that they may use while searching.
3. Missing out meta description & title
Meta description and the title is the secret magic portion used by expert SEO professionals that in turn, increases click-through which again results in increased traffic to one's website.
4. Posting poor content
Content is the king indeed. But that poor content published in one’s website may act as parasite and in turn harm your website ranking. So, always ensure to post well researched, edited and engaging content in your website.
5. Inappropriate link structure
Proper structuring of an internal link is very important for increasing the website rank. Too many links placed here and there with no logical flow or planning may confuse your customers that can, in turn, affect the website ranking.
6. Duplicating URL’s
The best URL'S are the one which is unique in its own way, simple, specific and very descriptive at the same time. Such URL’s play a major role in increasing your website’s ranking. So duplicate the same.
7. Inconsistent in website updating & SEO maintenance
It is very essential to be updated when it comes to maintaining a website. SEO maintenance is not a one time work. It requires continuous effort. Properly schedule a monthly audit, either on a monthly or quarterly basis for better results.
8. Overseeing broken link
Broken links are as damaging, just like broken promises. It reduces websites credibility. Ensure to always check your links regularly and fix any broken links.
9. Not noticing website analytics
Effective utilization of tools, give effective results. Tools, such as Google analytics are one such tool, which if used properly can give great results by producing reports on how your website is performing and in turn, helps you to identify an area for improvement.
10. Not delegating the task
Every successful website speaks about hard work that goes behind it, such as social media management, content creation etc. It is next to impossible to handle a massive website and at the same time produce great results. So, the delegation of work has always been a well-known key to success. To do the same, search for the well- known Internet Marketer can provide professional SEO services to develop your website’s ranking. Make effective utilization of professional SEO service and avail greater result with less effort and time.
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